Brand Activation Guide

Brand Colours
Scout Purple
RGB r116 g20 b220
CMYK c72 m80 y0 k0
Pantone Violet C
HEX #7413dc
Thread YJB506
Scout Teal
RGB r0 g167 b148
CMYK c74 m0 y45 k0
Pantone 3275 C
HEX #00a794
Thread YHG725
Scouts Red
RGB r226 g46 b18
CMYK c0 m90 y100 k0
Pantone Red 032 C
HEX #e22e12
Thread YHG125
Scouts Pink
RGB r255 g180 b229
CMYK c2 m30 y0 k0
Pantone 183 C
HEX #ffb4e5
Thread YHG113
Scouts Navy
RGB r0 g58 b130
CMYK c100 m88 y12 k0
Pantone 294 C
HEX #003982
Thread YHG328
Scouts Blue
RGB r0 g110 b224
CMYK c95 m35 y0 k0
Pantone 285 C
HEX #006ddf
Thread YHG334
Scouts Forest Green
RGB r0 g58 b130
CMYK c100 m88 y12 k0
Pantone 294 C
HEX #003982
Thread YHG328
Scouts Green
RGB r38 g183 b86
CMYK c75 m0 y91 k0
Pantone 347 C
HEX #25b755
Thread YHG741
Scouts Orange
RGB r255 g145 b42
CMYK c0 m52 y91 k0
Pantone 715 C
HEX #ff912a
Thread YHG237
Scouts Yellow
RGB r255 g230 b39
CMYK c0 m6 y90 k0
Pantone 108 C
HEX #ffe627
Thread YHG207
Scouts Section Green
RGB r0 g72 b81 | CMYK c97 m21 y33 k73 | Pantone 316 C | HEX #004851 | Thread YJB613
Scouts Section Green is to be used by only within the context of the Scouts section, not to represent the brand as a whole.
Logos
Our logo is very important to us. It’s the symbol that represents and unites us as a movement. Please use it consistently, to build awareness, recognition and adoption of our brand.
Usage of our Logo
The logotype should always be visible and not lost in busy backgrounds and textures. The logo should only ever be used as an image file and not recreated in text form.
Our logo should only appear in a single colour; black, white or purple. On a purple or black background, the logo must appear in white and on a white background, the logo must appear in black or purple.
Stacked Lock-up
Please use this logo where there is space.

Linear Lock-up
Please use this logo where there isn’t space to use the stacked lock-up.

Downloadable Logos
All of the logos that are needed for our District. Click ‘download’ if you would like to use the logo.
Depending on the type of web browser you are using, you may need to click ‘Download Linked File As…’. If you have any difficulties or would like us to send you the logos in an email, please get in touch and we will be happy to help.
We use the purple logos where possible with white and black supporting where purple isn’t as contrasting. We avoid using colours like red, blue, green and orange due to associations with other countries.
District
Purple
Stacked Lock-up
Linear Lock-up
White
Stacked Lock-up
Linear Lock-up
Black
Stacked Lock-up
Linear Lock-up
Section Logos
Squirrels
Red Logo (Primary)
Yellow Logo
White Logo
Black Logo
Squirrels Logo Icon
Red Icon (Primary)
Yellow Icon
White Icon
Black Icon
Beavers
Blue Logo (Primary)
Multi-Coloured Logo
White Logo
Cubs
Green Logo (Primary)
White Logo
Black Logo
Scouts
Scout Green Logo (Primary)
White Logo
Black Logo
Explorers
Navy Blue Logo (Primary)
White Logo
Black Logo
Network
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