Brand Activation Guide

Brand Colours

Scouts Pink

RGB r255 g180 b229
CMYK c2 m30 y0 k0
Pantone 183 C
HEX #ffb4e5
Thread YHG113

Scouts Section Green
RGB r0 g72 b81 | CMYK c97 m21 y33 k73 | Pantone 316 C | HEX #004851 | Thread YJB613

Scouts Section Green is to be used by only within the context of the Scouts section, not to represent the brand as a whole.

Our logo is very important to us. It’s the symbol that represents and unites us as a movement. Please use it consistently, to build awareness, recognition and adoption of our brand.

The logotype should always be visible and not lost in busy backgrounds and textures. The logo should only ever be used as an image file and not recreated in text form.

Our logo should only appear in a single colour; black, white or purple. On a purple or black background, the logo must appear in white and on a white background, the logo must appear in black or purple.

All of the logos that are needed for our District. Click ‘download’ if you would like to use the logo.

Depending on the type of web browser you are using, you may need to click ‘Download Linked File As…’. If you have any difficulties or would like us to send you the logos in an email, please get in touch and we will be happy to help.

We use the purple logos where possible with white and black supporting where purple isn’t as contrasting. We avoid using colours like red, blue, green and orange due to associations with other countries.

Purple

Stacked Lock-up

Linear Lock-up

White

Stacked Lock-up

Linear Lock-up

Black

Stacked Lock-up

Linear Lock-up

Red Logo (Primary)
Yellow Logo
White Logo
Black Logo

Red Icon (Primary)
Yellow Icon
White Icon
Black Icon

Blue Logo (Primary)
Multi-Coloured Logo
White Logo

Green Logo (Primary)
White Logo
Black Logo
Scout Green Logo (Primary)
White Logo
Black Logo

Navy Blue Logo (Primary)
White Logo
Black Logo

Black Logo (Primary)
White Logo